Employee Spotlight: Lori Steele

As a new addition to the team, let’s take the time to get to know Lori Steele, who specializes in corporate business development. Welcome, Lori!

Where are you from and where did you attend school?
I’m from Tennessee, Texas and Florida. I began college at University of FL on scholarship, transferred to UCLA and ended up staying on the west coast.

How did you end up in Manhattan Beach?
I traveled almost every weekend to Manhattan Beach to surf, but my work in Miracle Mile and West Hollywood made living here a non-option. However, once I began consulting for large corporations, that all changed. I could not imagine living in any other area of Los Angeles!

What kinds of hobbies and interests do you have outside of work?
Growing up in The South made me a huge fan of DYI: rehabbing homes, working on cars, organizing and making things visually appealing…sometimes WAY out-of-the-box. I also love singing, wine tasting, yoga and my dog, Maddy; not necessarily in that order. In addition, I’ve created a program called Girls Are Important to inspire purpose, value and self-esteem into tween girls. Near and dear to my heart, this is something I’m committed to be a part of for the rest of my life.

When and why did you join Premiere Estates?
As an addition to the Premiere family in the Fall of 2016, I could not be happier. The management team recognized my diverse experience across marketing, client management and real estate – that they tailor made an opportunity for me.

What is your primary role?
Providing innovative solutions to today’s real estate challenges in order to maximize assets, secure sell-through and safeguard interests.

What is your primary strength you offer to clients?
I genuinely care about the people that I work with.

What career advice do you have to offer?
Kick perfectionism to the curb. It prevents you from going after your goals for fear of….not being perfect.

Premiere Performer: An Invitation to Agents

Premiere Estates Auction Company is proud to partner with some of the top agents throughout the United States throughout all of the top notch brokerages such as Christie’s, Sotheby’s, and more. 2016 has been an incredible year to date with highlights including the successful sale of Emerald Bay and The Pond Estate…and we’re now looking to grow our team.

We are seeking a handful of highly motivated, entrepreneurial residential agents with a proven track record of success to join us. A Premiere Performer is innovative, bold, and has experience within the luxury real estate market. Our Premiere Performers are able to stay within your current brokerage and market – this is an opportunity to grow your current business and market share, all while maintaining your full commission.

The growth opportunities are exponential! Watch the above video to learn more about becoming a Premiere Performer. Let’s get started today!

The Top 5 Craziest Luxury Real Estate Extras

Just how far will someone go to sell their luxury real estate property?  In today’s competitive market, Premiere Estates has seen every conceivable extravagant amenity, such as our Palm Springs helipad, a private car collector’s 100+ car garage, a home away from home for one of the nation’s premiere sports teams, and so much more.  But the latest trend in luxury real estate includes not only these extravagant amenities, but bonus perks including a yacht, Rolls Royce, or private chef for a year.   Rounding up the top 5 most extravagant real estate perks are:

  1. Around-the-clock chauffeur service with a Tesla Model X and personal chauffeur – Purchase a luxurious Miami pad, and the seller will throw in private chauffeur service for one year.  The chauffeur is available at your convenience, 24 hours a day, to take you anywhere your heart desires.
  2. Personalized art gallery – One seller offers the option to include a professionally-curated art gallery in the purchase of the estate, including rare artwork from Pablo Picasso and an original Andy Warhol.
  3. Buy a home, get a yacht –  A stunning Bal Harbour estate also includes a custom-designed, 55-foot yacht, plus staff for one year.  Says architect/designer Brent Oppenheim of both the home and the yacht, “Our goal was to create not just a home, but the best lifestyle experience available from land to sea.”
  4. Exclusive access to a private restaurant – Purchase a pad at New York’s renowned 432 Park Avenue building and you’ll receive unlimited exclusive access to a 5-star restaurant helmed by noted chef Shaun Hergatt.
  5. The sweetest treat – Fall in love with an out-of-this-world mansion, and you’ll receive the sweetest perk of all – an enormous candy wall that stocks over 25 different kinds of candy and reportedly costs over $200,000 to stock. *

The latter half of 2016 has shown a challenging real estate market, and particularly declining sales for luxury real estate in major markets.  Do you want to help your home stand out in this crowded market?  It may be much easier than including a yacht, chef, or other extravagant perk.  Learn how Premiere Estates can create a global bespoke marketing plan to separate your property from all the rest.

*Source: Business Insider

Another Auction Under Contract: The Pond Estate

Premiere Estates is proud to announce another successful auction under our belt, with the Pond Estate currently under contract with the sale pending.  The efforts that yielded this result included a 60-day global bespoke marketing campaign that received nationwide coverage, and ultimately delivered over 3 million views and impressions to interested buyers.

Our sales team conducted an all-encompassing telemarketing and grassroots campaign to reach all agents and buyers in the selected target markets.  Auction Day brought several interested buyers and ultimately an offer accepted and sale pending.  Congratulations to the team on a job well done!

Next on the auction block: our stunning Napa vineyard estate goes to auction this week.

Pond Estate Auction Featured in The Desert Sun

Read the original article by Rosalie Murphy here.

The Pond estate, a sprawling 12-acre compound on the southern edge of Palm Springs, is going to auction.

The property was built for Robert and Jo Pond beginning in the late 1980s. Robert Pond was an engineer and inventor who co-founded the Palm Springs Air Museum, and the couple was active in the city’s social and philanthropic circles. Their estate features a white Spanish-style mansion and two guest houses, both in desert-washed pink stucco, with a total of 10 bedrooms and 19 bathrooms. The Ponds also built stables and garage space for their collection of more than 100 vehicles.

But it’s been listed for sale three times in the last 18 months, most recently for $10.75 million, and hasn’t yet found a buyer.

“There’s nothing like (the Pond estate). There’s nothing like it in its location. There’s few properties in the entire Coachella Valley of that size, and (that) have the architecture and lake and feel and passion behind the property that Bob Pond put into it,” said Todd Wohl, a founding partner with Premiere Estates, which has listed the property for auction. “But in the end, what’s it worth? It’s really worth what the market is willing to bear. That’s it.”

In an auction, potential buyers submit their best offers and property owners choose which bid they want to accept. Buyers have until Aug. 5 to make offers, but the sellers don’t have to wait until that date to accept an offer, Wohl said.

The estate asked $12 million in January of 2015, then fell to $10.75 million at the start of 2016. Premiere Estates is listing the property at its appraised value of $8.5 million, but there is no minimum bid. Wohl said he expects the sale price to be lower than the appraisal.

“With all respect for the agents that had the listing before, they didn’t know what it was worth,” Wohl said. “They can do a lot of analysis on a piece of paper, which is logical, but in the end, obviously, the market didn’t agree with them.”

The 12-acre compound at the end of Acanto Drive feels more like a retreat center than a full-time house. It has 10 bedrooms spread across nearly 19,000 square feet of living space, not counting the seven garages and stables for up to four horses.

The main house, a white ranch filled with skylights and Spanish-style arches, is spacious and formal. Its master suite spans at least 2,000 square feet and includes a private indoor pool; its dining room can seat 16 comfortably. Terrazzo tile and thick carpet covers the floors and chandeliers dangle from many ceilings.

The two guest houses — which were actually built first, according to Jo Pond’s personal assistant Roberta Morreale — contrast sharply. Their exteriors are pink and their interiors decorated with unfinished wood, southwest- and Mexican-inspired tile and ample Old West art. Outside, the larger of the two buildings has a tennis court, pool and spacious covered entertaining space.

The Ponds held fundraisers and parties frequently, Pond said, including for the Palm Springs Air Museum and the American Cancer Society.

“It would be nice if (the buyer) were somebody that would take an interest in our community and do what I did by sharing it, because the house is the happiest when it’s full of people,” Jo Pond said. “When you share it, then it’s worthwhile.”

Chris Gilfillen, a real estate agent with HK Lane and part of the sales team, said he’s shown the property five times in the last two weeks. Furnishings are not included. Robert Pond died in 2007, and his car collection was sold in 2012.

Gilfillen said auctions are not common, but he sees this one as a “marketing strategy” for ensuring a sale. Multi-million-dollar properties often spend months or years on the market.

Stewart Smith, a real estate agent with Patrick Stewart Properties who most recently listed the Pond Estate for sale, told The Desert Sun in March that he could see a buyer turning some of the property’s four garages into guest cottages and operating the estate as a boutique hotel. Smith did not return requests for comment this week.

A builder could also buy the property to redevelop the land, Wohl said. Premiere Estates’ listing boasts that the property could be turned into a neighborhood of about 25 homes.

Own a Piece of Palm Springs History

Robert Pond was a man with two great passions: automobiles and aircraft. A Navy pilot during WWII who grew to love the planes he flew, Pond began collecting WWII-era aircraft in the 1970s; his lovingly-restored collection eventually formed the basis for what is now the Palm Springs Air Museum.

He began collecting cars, amazingly, as a child. By the time of his death in 2007, his collection of exotic and classic automobiles had ballooned to well over 100 in number, and was widely regarded as one of the most diverse collections in the world.

His cars lived where he did: the idyllic, 12-acre Pond Estate just outside the Palm Springs city limits. But while the cars were relegated to five on-site climate-controlled garages, Pond and his family could enjoy commanding views of the surrounding mountains from an expansive main home with four bedroom suites, an indoor lap pool & spa, a breathtaking formal dining room with seating for 16, and extensive arched patios framing the aforementioned views.

But Pond also made sure his guests were as comfortable as possible; his estate also includes two fully-appointed guest homes (one is over 4,000 sq ft), another outdoor pool with adjacent open-air kitchen and bar, a tennis court, equestrian facilities, and a showcase pond with dancing fountains and an island accessed by a romantic wooden bridge.

And for guests wishing to skip I-10 traffic…there’s always the helipad.

This stunning desert compound is so much more than the sum of its features; it’s a labor of love and of passion…and a piece of Palm Springs history.  Premiere Estates Auction Company will be auctioning the fee simple interest in The Pond Estate on August 5th; don’t miss your chance to own one of the desert southwest’s most impressive properties.

Behind the Scenes on Auction Day

Are you a registered bidder for one of Premiere’s upcoming auctions and wondering what to expect on Auction Day? It can be both exciting and confusing for those who’ve never participated in a property auction…and today’s episode of Premiere Pulse is just for you.

Come along as Ed Kaminsky takes you behind the scenes of a Premiere Estates auction event, and lets you know what to expect on the big day…whether the auction is live, telephonic or online.

102 Emerald Bay – Sold At Auction

Premiere Estates Auction Company is proud to announce that (after a spirited bidding frenzy) 102 Emerald Bay in Laguna Beach has been sold.

This 0.26 acre parcel was one of the largest in Emerald Bay, and was one of the southernmost true beachfront homesites, affording it maximum daylight, vivid sunsets, exceptional privacy and intimate access to one of the finest private beaches in the world. 102 Emerald Bay languished on the market for over 2 years before Premiere Estates Auction Company’s accelerated marketing process got the property sold in 60 days.

The highest previous offer for the property had been $15 million, but Premiere Estates received 6 offers…and a sale price of $19.5M. 102 Emerald Bay sold for nearly $9,000/SF, one of the top 10 sales prices per square foot in California history.

Your property or listing could be next. Contact us today and get the process started!

Flashback Friday: SOLD At Auction

It’s Flashback Friday here at Premiere Estates, and we’re reflecting on our last sale of 2015.  Previously listed for over 7 years, Premiere Estates sold the historic Talisman Plantation at auction in 60 days.

Our marketing campaign for Talisman featured placements in The Washington Post, Baltimore Fishbowl, Curbed DC, Baltimore Business Journal, The Star-Democrat and many others.

Talisman Plantation is a turn-of-the-century jewel encompassing 820 picturesque acres and resting on 4 miles of Prospect Bay frontage.   Over its 80+ year history, Talisman has been the retreat of choice for U.S. Senators, professional sports figures, Hollywood stars, acclaimed writers and publishers; it has notably hosted actress and fashion icon Princess Grace of Monaco.

In its rich, century-old history, Talisman Plantation has been a gathering place to enjoy the breathtaking beauty of Chesapeake Bay’s Eastern Shore, encompassed in the height of luxury.  Talisman Plantation is also a sportsman and nature lover’s paradise.  Over its 820 acres, you’ll find mature forests, farmland, sandy beaches and restored wet lands.   Hunting highlights include waterfowl and white-tailed deer.

The main home is a brick Greek Revival manor originally built in 1934, and encompasses over 8,000+ square feet of elegance designed by famed New York City architect Joel Barber.   The compound also includes an in-ground pool, tennis court, horse stables, barns and a guest home.

Premiere Estates has quickly established a reputation as the national leader in procuring the sale of historic plantations, notably including the famed Brandon Plantation.  We are pleased to add the successful sale of the Talisman Plantation to our roster of success.  To learn more about how Premiere Estates can sell your home or estate in 60 days or less, please call us at 877.3.ESTATE.

A Waterfront Masterpiece on Lake Travis

Premiere Estates Auction Company is proud to present 25630 Cliff Crossing in idyllic Spicewood, Texas, which will be auctioned and sold to the highest bidder on April 7th, 2016.

25630 Cliff Crossing is an estate of superlatives; measuring 7,449 square feet in size, the home boasts five bedrooms, six full bathrooms (and one half-bath) and sits on 2.6 pristine acres along Lake Travis.

But while the numbers are impressive, it’s the attention to detail throughout that hallmark the estate.  Italian marble flooring is used extensively throughout; the library is finished in beautiful mahogany, and the dramatic vaulted ceiling in the family room features wood beams resting on crowns that mirror the moulding used throughout the rest of the home.

The master suite is a true retreat, and features a sitting room with river views, a private exercise room & sauna, intricate stepped ceilings and a massive en suite hallmarked by a rotunda-topped circular jetted tub. The communal areas of the home are just impressive, from the tremendously well-equipped chef’s kitchen to the airy formal living space and stately dining room.

Outside, the attention to detail continues. The home’s negative-edge pool seems to blend in with Lake Travis below, and nearby sits a raised spa ringed by its own lighted moat, complete with dancing fountains.  Elsewhere you’ll find an outdoor kitchen, wine cellar and a boat dock.

Your own personal resort behind the exclusive gates of Lakecliff on Lake Travis can be yours on April 7th.