Victorian Waterfront Masterpiece 279 Bay Shore Drive, Ocean City, NJ
A 7,000 square foot waterfront home that was custom built to be one of the area’s most premiere homes languished on the market for over two years and multiple brokers and selling approaches. Once the last listing expired, the Owner reached out to several auction companies and selected Premiere Estates Auction Company because of our strategic and innovative marketing techniques. The Owner came from a marketing background and requested an extensive, custom marketing campaign at a cost of $100,000.
The custom marketing campaign infiltrated the East Coast market and included innovative aerial videography to showcase the home and its location. Premiere Estates Auction Company also implemented a compelling PR campaign utilizing a strategic mix of print, radio, and television. Nearly ever major television station, including ABC, NBC, CBS, and Fox ran coverage of the story. The Owner quickly recognized that Absolute Auctions can draw the highest level of interest, and therefore, the maximum price. He chose the Absolute Auction platform so he could realize the true market value and move his family to a new destination. Dozens of registered buyers attended the auction with cashiers checks in hand, ready to bid. This result was in stark contrast to the previous selling technique, which only yielded one showing per month.
The result was a $3.9 million sale to an all-cash buyer. The sale closed in 30 days.
Your property or listing could be next. Contact us today and get the process started!