Mid-Year Momentum

Can you believe we’re already halfway through 2015?  This has been a huge year for Premiere Estates Auction Company; once June came around, we realized we needed to take a moment to pause and reflect on the year so far, as well as what’s coming in the second half of 2015.

It’s been a banner year for us, both as a brand and for breaking even more barriers in the luxury real estate auction world. We hired our new Lead Graphic Designer in March, and his vision has helped take Premiere Estates to the next level.  We’re setting the standard for luxury with our newly-designed website, marketing materials and soon-to-come logo.

But our branding isn’t all that’s improved; among our other highlights for this year, we also launched the world’s first ultra-luxury multi-country property auction.  Simply put, we put the Caribbean on sale, with stunning investment and development opportunities all throughout the Caribbean basin.  And there’s so much more coming.

Join us in reviewing the first half of 2015. We look forward to an even more successful second half.

Bragging Rights


We don’t like to brag, but sometimes it’s appropriate.  Today we’re celebrating “Throwback Thursday” by reminiscing back to two years ago when Premiere Estates was awarded “Best Marketing Campaign for a Property” by the Institute for Luxury Home Marketing. We competed against dozens of marketing campaigns, properties, and the world’s finest real estate companies and marketing teams and came out on top as the recipients of this prestigious award.

This honor was bestowed upon us for the marketing campaign we created and conducted for the historic Brandon Plantation.   Premiere Estates crafted a global marketing campaign targeting select buyers and markets throughout the United States, Europe and Asia.  The results were overwhelming, with over 5 million impressions served and the Brandon Estate being selected as Wall Street Journal’s “House of the Day.”  For this campaign, the Institute for Luxury Home Marketing honored our efforts at their yearly conference in 2013.

Companies can only be awarded this award once every three years, so we look forward to putting our names back in the ring with our next big marketing campaign.  Stay tuned for 2016 – we’re ready to reclaim our crown.

Contact Premiere Estates today to get started on your own award-winning marketing campaign. 

Employee Spotlight: Michael Schwartz

Premiere Estates Auction Company prides itself on being the worldwide leader in accelerated marketing services and auctioneers of exceptional properties. We attribute our successes to our incredible client base, but equally to our dedicated team of consummate professionals. Each month, we’ll spotlight a selected employee and discuss experiences at Premiere Estates, his or her expertise, and provide a day to day perspective of their duties and passions outside of work.

– – – – –

Join us this month for our spotlight on Michael Schwartz, VP of National Sales. Michael has been responsible for the auction and sale of some of the most high profile luxury estates in the United States, including the historic Brandon Plantation, and Pat Croce’s stunning estate located in Villanova, PA.

Name: Michael Schwartz

Role: Vice President, National Sales

Where are you from and where did you attend school? From Philadelphia, PA. Graduated Abraham Lincoln High School, Graduated University of Miami, FL with BBA majoring in Business Management, minored in Marketing.

How did you end up in Manhattan Beach with Premiere Estates? I moved out to California after selling my interests in the family clothing manufacturing company. I was responsible for opening a chain of high end clothing boutiques and sold them right before the economic downturn.

What kinds of hobbies and interests do you have outside of work? I enjoy downtime at the beach with my beautiful wife and daughter, working out at the gym to decompress and cooking for family and friends.

When and why did you join Premiere? Auctions always fascinated me. I was introduced to auctions at a very young age in Philadelphia where I attended art auctions and personal property auctions with my parents. Premiere gave me the opportunity to work for two of my greatest passions, real estate and auctions.

What is your primary role? Primary Role is to expand Premiere’s brand nationally by arranging presentations, recruiting for new sales associates and of course my job of sourcing and managing new auctions

What’s a typical day like for you? Exciting. Get to work, return emails, return calls, prospect for new business with various business sectors such as real estate agents, attorneys, banks. Meet with marketing to create or review new marketing material for an upcoming auction or presentation. Communicate with the BDOs that I manage. Do follow up work with past agents that I have had the privilege to work with.

What career advice do you have to offer? Be passionate, know your product. Be all in with your efforts or else you’re all out.