Luxury Oceanfront Condominiums – La Jolla, CA


A local builder built three custom, waterfront condos overlooking the Pacific Ocean in downtown La Jolla, California. Although a prime location, the Owner was not seeing any offers on the property through a traditional listing method. The previous listing price for all three properties was initially $11 Million.

A 7-week marketing campaign was implemented to search for both individual unit Buyers as well as buyers who could purchase all three properties.

A live auction was conducted, resulting in a bidder frenzy. Although the economy was in recession and the buying marketing was scarce, a competitive final sale price was agreed upon.

The collection of Estates sold for $8Million.