Cape Code Oceanfront Condos 1049-52 Coast Blvd, La Jolla, CA
Property Detail
Property Description
A local builder built three custom, waterfront condos overlooking the Pacific Ocean in downtown La Jolla, California. Although a prime location, the owner was not seeing any offers on the property through a traditional listing method. The previous listing price for all three properties was initially $11 million.
A 7-week marketing campaign was implemented by Premiere Estates to search for both individual unit buyers as well as buyers who could purchase all three properties.
A live auction was conducted, resulting in a bidder frenzy. Although the economy was in recession and the buying marketing was scarce, a competitive final sale price was agreed upon.
The collection of estates sold for $8 million.
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