The Historic Villa Rockledge 2529 S. Coast Highway, Laguna Beach, CA
This property was a member of the National Historic Registration located on the cliffs of Laguna Beach, California, overlooking the Pacific Ocean. The property languished on the market for years with multiple price reductions. The last listing price was $23 million. Frustrated, the Broker and Owner engaged Premiere Estates Auction Company to market and sell this spectacular home. Valuing the property was difficult, due to it being so unique. After careful analysis, using Premiere Estates Auction Company’s wide-ranging appraisal tools and connections, the Owner of the property settled on a Published Reserve Price of $10.5 million.
Premiere Estates Auction Company implemented its event marketing strategy and reached out to its proprietary databases of trusted advisors, wealthy property owners, and the broker community. We marketed strongly on a local, national, and international level. Premiere Estates hosted a pre-auction gala, with over 300 qualified and connected buyers in attendance. It was quickly determined the buyer for the property was in attendance. A sale was negotiated with an all cash buyer who agreed to close within a matter of days. The property sold and closed for $14.5 million weeks before the auction date.
Your property or listing could be next. Contact us today and get the process started!